I.love.Vogue

During an 8 hour shift at All Saints one is given a mere 1 hour lunch break. Yesterday I spent the majority of that hour flicking through the March 2010 edition of Vogue, cliche as it may sound as an aspirational fashionista, but I was pleasantly suprised by what I came across.

My fashion palette was tickled by the numerous ad campaigns I saw, ranging from Mulberry to Orla Kelly, Pepe Jeans to Vivienne Westwood, some being composed of only 1 photograph, but even that 1 image is enough to encapsulate the viewer.

And even 1 image is enough to shock the viewer too, as Tom Ford knows all too well. His new Spring/Summer 10 eyewear ad campaign is one that made me look twice, and even stuck in my brain enough for me to sit and spend a little time researching the designer, the products and most of all his previous ad campaigns. I won't spend time babbling about his fashion past and achievements, but I will talk about these photographs.

After visiting the official Tom Ford site and browsing through his past aw/ ss eyewear ad campaigns, all of the shoots have similar elements; nudity, sexuality, pure flawless beauty, simplicity. All of these elements draw in the viewer, and as shocking as they may first seem, once the initial gasps have faded, the viewer's attention is simply focused on the glasses, something which Ford has very cleverly achieved, by dismissing any fuss or detail or distractions; simple naked forms combined with playful scenes and themes, tickling the viewer while making sure the main visual focus is the product; a very clever way of promoting his brand.
Brilliant.

Oh, and I also stumbled across Ford's fragrance campaign, cheeky to say the least.