Thursday, 4 February 2010

I.love.Vogue

During an 8 hour shift at All Saints one is given a mere 1 hour lunch break. Yesterday I spent the majority of that hour flicking through the March 2010 edition of Vogue, cliche as it may sound as an aspirational fashionista, but I was pleasantly suprised by what I came across.

My fashion palette was tickled by the numerous ad campaigns I saw, ranging from Mulberry to Orla Kelly, Pepe Jeans to Vivienne Westwood, some being composed of only 1 photograph, but even that 1 image is enough to encapsulate the viewer.

And even 1 image is enough to shock the viewer too, as Tom Ford knows all too well. His new Spring/Summer 10 eyewear ad campaign is one that made me look twice, and even stuck in my brain enough for me to sit and spend a little time researching the designer, the products and most of all his previous ad campaigns. I won't spend time babbling about his fashion past and achievements, but I will talk about these photographs.

After visiting the official Tom Ford site and browsing through his past aw/ ss eyewear ad campaigns, all of the shoots have similar elements; nudity, sexuality, pure flawless beauty, simplicity. All of these elements draw in the viewer, and as shocking as they may first seem, once the initial gasps have faded, the viewer's attention is simply focused on the glasses, something which Ford has very cleverly achieved, by dismissing any fuss or detail or distractions; simple naked forms combined with playful scenes and themes, tickling the viewer while making sure the main visual focus is the product; a very clever way of promoting his brand.
Brilliant.

Oh, and I also stumbled across Ford's fragrance campaign, cheeky to say the least.


press.pass

So over the past few days my head has been pretty busy with hundreds and hundreds of thoughts, from tiny topics of whether to have a bacon sandwich or crunchy nut for by 1.30 breakfast/brunch, to dreams of seeing John Mayer in May (not quite dreams as I do have tickets :) ). From contemplating how to post my e-bay items to panicking over whether I will in fact be working at the up and coming London Fashion Week; everything is up in the air to say the least. 
However, Tuesday night just happened to provide a little clarity in my dazed&confused mind. As well as my tedious 16 hours a week in retail, I am also working for a video website called Winkball. Tuesday night, me and my fellow reporter were sent to cover the long anticipated return of Hot Chip at Rough Trade, Brick Lane. It was the bands first gig in over a year, and also the first live play of their new album. Usually as reporters wearing our bright yellow polo tops and blue blazers (very north london private- school- esque and totally breaking any fashion rules I may have once had) , we stand little chance of getting into a gig unless it is pre-arranged. However, thanks to our flimsy little press passes and a flutter of the eyelashes, we managed to blag our way a spot at the front of the intimate gig. 
I have never seen the band live, and I have to say, I don't know why; I absolutely loved them. From the second the music started, my head was bobbing and my feet were tapping, everyone around me seemed to be as captivated as I was, eyes fixated on the stage, whilst their minds were totally absorbed by the music. And for that 45 minutes, every high speed thought in my mind completely vanished. Bliss. 
And to top this daze-like, music enriched frame of my mind, we were lucky enough to meet Al and Alexis from the band. Al dressed quite plainly in a white t-shirt after shedding his shirt earlier in the night, while Alexis combined a pair of mustard yellow trousers with a bright orange patent pair of brogues, and as un-co-ordinated as it may sound, he actually looked pretty cool, breaking all the colour faux pas rules and doing it pretty darn well. 
Hot Chip, welcome back with your alley cats and colour comibinations.




Click here link to Wall

diamonds are the fans

Okay, so my first impression of this gal, was that she was pretty much trying to copy Flo,  who's drumming song and dog days rank pretty high in my top 25 most played, I wasn't a fan of Marina to say the least; from the composition of her stage name, to the somewhat bizarre lyrical subject matter, everything about her reminded me of Florence and her machine.

Even when my boyfriend got on his I.know.everything.high.horse and informed me that the 'Diamonds' part of the name was actually talking about her fans rather than the band she performs with, I still just couldn't warm to her.

And then he showed me this. And for some reason, my opinion completely switched, remarkably after all my opposition, I actually quite like her. 
Maybe it's because she looks pretty in the video. Maybe it's due to my fascination at how she creates the diamond. Or maybe it's her rambling about crackers. Who knows.