Thursday, 14 January 2010
In our house made of paper
Tuesday, 12 January 2010
DM love

Friday, 8 January 2010
motherly love
Wednesday, 6 January 2010
Tuesday, 5 January 2010
FINALLY
Fashion: A visual language
I believe that in the world of fashion, an idea can be had, can be designed, can be cut and sewn together, but in retrospect, without the means and skills to make it seen, what use is it to anybody?
Promoting fashion, whether it be a collection, a trend, or simply a certain style one is trying to make heard by the public, is, in my opinion, the most important part of the fashion industry.
Billboards, magazine shoots, e-mails sent from London Fashion Week to my rusty hotmail account; everyday I embrace the development and genius of those who are making fashion seen and heard all over the world, those who choose the models most suitable, who combine garments and accessories to create something so aesthetically pleasing, who paint the scene to fit the picture they envisage and the brief they have been given, and most of all, those whose photographs ooze style and charisma. These are the people who really understand how to promote fashion, and the people that I aspire to be, whether that be Cecil Beaton, renowned for his ability to capture a beautiful shot, that encompasses a scene and emotions rather than just a pose, or the likes of Tim Walker, whose photographs encompass the most creative and imaginative mind I have ever come across, where fantasy is reality, and multi-coloured cats roam free.
However, after completing my International Baccalaureate Diploma in 2008, and going on to pass my diploma in foundation studies in May, I have come to realize just how diverse and conceptual the visual language of fashion can be. One date where this realization effected me was November 9th 2009, the release date of the controversial Lady GaGa’s music video, Bad Romance. After obsessing over every little detail within the video, and watching it repeatedly, I was informed that in fact every aspect of GaGa’s music video came from her, an idea she had, an idea she made seen; the outfits, the make-up, the styling, the lighting, the timing; every tiny piece of art direction came from her. And not only am I intrigued by the aesthetic properties of this video, but also the more conceptual meaning behind it, how the perception of her in the spotlight may be very different to her true identity, something we see briefly during the video, a moment of naked beauty, amidst all the glamour and diamonds and extravagance. The point I am trying to make is that this video is a great representation of the impact that fashion communication can have, it has made a mark on my memory, it is something I talk of, something I analyze, and for it to make an impression on one person is enough to be called a great achievement, wouldn’t you agree?
I believe that a degree studying the promotional side of fashion will give me the skills and continual creative energy to be successful in the industry, moulding me into a young lady who’s life is about promoting and communicating fashion, with writing skills fit for the columns of vogue, and photographs to rival even the likes of David Bailey, ambitious as it may sound. I am confident in my determination and passion, and keen to learn as much as I can about the industry and those that have, and will continue to keep it alive. I want to immerse myself in an environment where creativity is a way of life, not just a degree, where I can eat, sleep and breathe my ideas; in the words of Coco Chanel, “ Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, Fashion has to do with ideas, the way we live, what is happening”.